The HOKA Cushion House
In January 2025 we were contacted by Emotive Agency to help them deliver the global launch of the new Bondi 9 HOKA running shoe and deliver “The Cushion House by HOKA” – where they gave the iconic North Bondi Surf Club a MAX CUSHION makeover and turned it into a 4-day immersion zone, including a PR launch event, talent-led community runs, shoe trials, customised merch, F&B sampling partnerships and more.
The Project
Provide all encompassing production, safety and traffic management solutions to the agency and ensure a safe, scheduled and seamless delivery for their international client
The Service
We worked closely with our client across all aspects of venue and stakeholder management, safety, traffic management and oversaw a major construction build in a public space along the beautiful coastline at Bondi.
The Result
The event garnered massive global recognition due to the size and scope of the build in such an iconic location and got the brand images to a massive reach through social media, press coverage and TV.
Planning something similar? Get in touch
From global product launches to 300,000-person parades, O.C.D brings the same calm, hands-on approach to every event.
We handle the production, safety and traffic management, and look after the venue and stakeholders. For HOKA’s Bondi 9 launch, that meant overseeing a major construction build right on the Bondi coastline for Emotive Agency.
If you’re planning a brand launch or activation in a high-profile location, let’s talk about how we can help you deliver it safely and on schedule.