Sennheiser - Mirrorbox at Vivid Sydney
At Vivid Sydney 2024, Sennheiser unveiled The Mirrorbox — a pioneering activation merging AI, immersive sound, haptic feedback, and guided meditation. O.C.D was engaged to oversee its full delivery, supplying a Senior Producer and activation team to manage the space across 23 days. From stakeholder liaison to on-site coordination, our team ensured the experience ran smoothly from start to finish. The installation drew over 14,000 unique visitors, leaving audiences with a powerful, personal understanding of the link between sound and human identity. A bold fusion of tech, art, and emotion.
The Project
OCD were engaged by Sennheiser to oversee delivery of The Mirrorbox at Vivid Sydney 2024, “The Mirrorbox blends cutting-edge AI technology with collective meditation. Sound design with haptic feedback. And, a visual spectacle with internal reflection. Which all allow participants to explore the connection between sound and human identity
The Service
OCD supplied a Senior Producer and activation team to run the feature for the 23 open days of the event. Our staff managed the space as well as liaison with stakeholders and suppliers throughout.
The Result
The Mirrorbox activation was a huge success and saw over 14,000 unique visitors experience the cutting edge technology that Sennhieser has developed and they left with with a strong understanding of the connection between sound and human identity.